Details
Posted: 18-Mar-26
Location: Columbia, Missouri
Type: Full-time
Categories:
Operations
Operations – Marketing/Promotions
Sector:
Collegiate Sports
Preferred Education:
4 Year Degree
Reporting to the Assistant Athletics Director of Marketing, the Assistant Director of Marketing serves as the marketing director and game director for all assigned sports. This position will also oversee the Mizzou Athletics main account on Facebook, X, and Instagram. This includes comprehensive marketing, social media, advertising and promotional planning, working with coaches, sports information, creative services, event management and tickets sales/operations. Includes oversight of interns and student volunteers for gameday and marketing plan execution.
Duties will include but not limited to:
Developing and implementing marketing, branding and promotional plans for assigned sports to increase awareness, attendance and revenue.
Preparing and executing detailed game presentation plans to direct music, video content, public address announcements, spirit squads and other resources to deliver a high-quality fan experience for assigned sports.
Create and collaborate to execute a vision for the @MizzouAthletics social media accounts including fan storytelling, student-athlete promotion, atmosphere clips and marketing upcoming events.
Cultivating relationships with campus partners to identify mutually beneficial programming for Mizzou students around home athletic events.
Collaborating with assigned sports and other external units of the athletic department to ensure cohesive messaging across all platforms.
Planning and assisting with community outreach and grassroots marketing programs to create excitement for Mizzou athletics.
Updating select content on MUTigers.com to deliver timely and relevant information to fans, ticketholders, donors and students.
Other duties as assigned.
Knowledge, Skills and Abilities • Excellent interpersonal, organizational, and communication skills, including both verbal and written • Ability to work independently, set priorities and think critically • Ability to work well with others and comfortable taking initiative • Ability to have a professional image and demeanor
About University of Missouri Athletics Department
Established in 1839, the University of Missouri knows what it means to be first. We were the first public university west of the Mississippi River. We are home to the world’s first journalism school. We started the tradition of homecoming. As a flagship, land-grant institution and one of only 65 universities across the U.S. and Canada to be a member of the prestigious Association of American Universities, we are a campus where empathy, innovation and hard work combine to solve the world’s grand challenges. Our community of students, faculty and staff enhances bovine reproduction, composes award-winning music and generates life-saving radioisotopes in the most powerful university research reactor in the country. We tackle diverse problems because Missouri is a diverse state — from the southern Ozarks to the northern plains. We are Mizzou, where Black and Gold runs deep and Truman the Tiger embodies our bold spirit.
Connections working at University of Missouri Athletics Department
